Know what’s the most used feature of your cell phone? You guessed it. Texting. It’s the preferred way of connecting with others for many. In fact, more than 22 billion texts are sent every day worldwide.
The most common texting format is short messaging services (SMS). When backed by secure messaging—a server-based approach to protecting data, SMS lets you send and receive encrypted text messages. That protects protect data from hackers and other intruders.
SMS secure messaging provides compliance with HIPAA, GLBA, and SOX—making it a powerful corporate communication tool. But SMS is also a potent marketing tool—one that can help boost customer service and business growth.
SMS is fast and easy to use. It’s stored on servers in plain text. And it’s versatile. You can use it in a variety of ways to deliver secure messages to a single person or a group.
Call centers, for example, can take a medical call and deliver the message safely and securely to a doctor, patient, or medical center. Call centers can do the same for financial services firms and corporate entities.
What’s more, SMS excels at helping you engage customers. That’s because SMS messages actually get opened and read. Few marketing tools can make that claim.
SMS is also highly customizable. Put another way, if you want a guaranteed way to reach customers with your messages, this is it.
SMS lets you fulfill the unique needs of customers. That’s the key to using it to boost smart customer service via text. Here are some ways you can do that:
In short, SMS secured messaging is among the most reliable and direct ways to reach customers. Used correctly, it’s among the most effective mobile marketing tools around.
SMS isn’t new. It’s been around for a while. But many managers don’t realize how useful SMS is for communicating with target audiences.
In fact, 90% of SMS secured messages get read within three minutes of being received. That’s a huge advantage. So, if you’re not taking advantage of this form of mobile marketing, you’re missing a chance to increase growth.
Here are five ways to boost growth with SMS secured messaging:
SMS secured messaging is affordable, convenient, efficient, and effective. It saves time, delivers fast service, and triggers high customer satisfaction rates.
More importantly, SMS has a 90% open rate within three minutes, so you know your customers will see your messages and read them. That can help you boost customer service and your bottom line.
If you’re not using SMS to boost customer service and business growth, your competitors probably are.