20 Statistics to Customer Experience Enlightenment [Infographic]

This infographic outlines key statistics to help you understand how important the role of customer experience is for your business.

What is customer experience and why is it important?

This is the question many great professionals and academics have worked hard to answer.

In an article by Vala Afshar, he outlines customer experience statistics from Esteban Kolsky’s survey and research at thinkJar.

The list is packed with eye-opening insights.

For those who are visual learners, we created this infographic to highlight Kolsky’s insights.

The text below is originally posted on Vala Afshar’s article on The Huffington Post.

Kolsky shared 50 customer experience related stats based on his survey and other associated thinkJar research, strongly emphasizing the importance of customer experience – here are the highlights:

1. 55% of consumers are willing to pay more for a guaranteed good experience.
2. 86% of consumers are willing to pay more for an upgraded experience.
3. 84% of consumers are frustrated when the agent does not have information.
4. 13% tell 15 or more people if they’re unhappy. Conversely, 72% of consumers will share a positive experience with 6 or more people.
5. 67% of consumers site bad experiences as reason for churn.
6. 50% of customer experience natural occurring churn every 5 years.
7. Only 1 out of 26 unhappy customers complain.
8. 91% of unhappy customers who are non-complainers simply leave.
9. It is 6-7X more expensive for companies to attract new customers than to keep existing customers.
10. 65% of companies can successfully upsell or cross-sell to existing customers.
11. Only 12% of companies can successfully upsell or cross-sell to new customers.
12. 75% of brands do not know what engagement means – but are measuring “it”
13. 66% of consumers who switched brands did so because of poor service
14. 85% of customer churn due to poor service was preventable.
15. 11% of customer churn good be prevented by simple company outreach.
16. 67% of customer churn is preventable if the customer issue was resolved at the first engagement.
17. 70% of companies that deliver best in class customer experience use customer feedback – versus industry average of 50%, and 29% for laggards.
18. Customers are thirsty for more information and knowledge.
19. 56% of customer just want the right answer, but 64% of customers do not trust the information.
20. 44% of customers confirm that they have received the wrong answer.

Social customer survey results:

21. 55% of customer requests for service on social media are not acknowledged.
22. 84% of social media service interactions are escalated to other channels.
23. 13% of companies claiming that 25% of service requests start socially.
24. 72% of Facebook interactions are never completed, in any channel.
25. 67% of escalated social interactional go back to channel of origin.

Community survey results:

26. 36% of customer service organizations deployed communities in the past 12 months
27. 84% of savings in cost per transaction fully completed in communities
28. Number of communities / online communities in 2008: 12 / 4
29. Number of communities / online communities in 2015: 46 / 24
30. 67% of service interactions are easily replaced with community interactions

Omni-channel survey results:

31. < 1% of companies deploying (deployed) omni-channel
32. 97% of companies that say are investing in omni-channel
33. 23% of companies doing multi-channel well
34. 2% of companies doing cross channel tracking of data
35. 67% of customers don’t care what channel is used

Mobile survey results:

36. 59% of customers adopting mobile technologies worldwide
37. 3% of global customers that express a preference for mobile
38. 15% of companies reported success when not taking a mobile first approach
39. < 1% of companies reported success with a mobile first strategy
40. 29% global companies prefer mobile devices to computers

Customer journey mapping survey results:

41. 34% of companies have undertaken CJM
42. 2% of companies that have reported success with CJM
43. 13% of customers who say CJM worked for them
44. 72% of customers who said CJM missed their needs
45. 67% of customers who expressed no interest in CJM being used

Engagement survey results:

46. 58% of companies doing customer engagement (all definitions)
47. < 1% of companies can measure customer engagement
48. 91% of non-engaged customers leave with dissatisfaction

Knowledge management survey results:

49. 78% of customers who expect to get an answer from self-service
50. 84% of customers are frustrated when the service agent does not have information

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