Growing your property management company takes both long-term and short-term strategies.
Building your website, social media, expanding SEO efforts, cold calling, and creating email campaigns can be great for enhancing your business over the next year.
But what if you want to add a new property management client within the next seven days?
It takes determination and bold action to meet this challenge, but if you use these four techniques, landing a client by the end of the week is entirely possible!
Below are four techniques to help you find property management clients.
No one understands the level of dedication you provide better than your current clients.
Research shows that referral customers are more profitable, as well as reliable. Referred customers are approximately 25% more profitable per year while and 18% less likely to churn than non-referred customers.
Ask them if they know any other property owners in the area who would benefit from your services.
To make things more enticing, you can also offer a referral discount.
In nearly any town, the local real estate agent can drive down the street and tell you who owns virtually every property.
They also know the local landlords.
Talk with your realtor or someone in the real estate industry, and you may find a golden lead.
You could also extend a referral payment to your local realtors.
The Chamber of Commerce in your city is full of bright, motivated, and inspired people.
It’s also full of property owners and renters of both residential and commercial property.
Chamber of Commerce could be your opportunity to land a profitable, long-term client who lives and works in your area.
Why not go straight to the source?
Pick up a local newspaper or browse online rental listings for properties that you could manage on the owner’s behalf.
There’s one crucial stipulation, however: avoid calling other property management companies.
Look for ads placed by the property owner and send a friendly hello message.
Whether it’s a call or an email, emphasize that your services are available now and in the future, and you’d love to help in any way possible.
If the property owner shows interest, then you can move into more direct selling techniques.
Now that you have laid the groundwork for high-quality lead generation.
It’s important not to lose your momentum. You don’t want to waste a single opportunity.
Below is a list of tips you can follow to make the most your leads:
As leads come in by phone call or a website form, you can use a customer relationship management (CRM) tool to keep track of all your new prospects.
There are many great options available, below are six affordable CRM platforms you can consider:
After spending time, resources, and money to get the phone to ring, you cannot afford to lose a phone call.
If you have a receptionist, it will be essential to train them on your different campaigns. You make them more knowledgeable and better prepared for the inbounds calls.
For most firms, they will rely on a property management answering service to handle their inbound calls.
The top benefits of using an answering service for your firm, include:
The only way you can see what is working is to track your campaigns. By monitoring your marketing and sales campaigns, you will be able to identify the winners and losers.
There are several ways that you can measure your success, and two of the methods are mentioned above. By utilizing a CRM and answering service, you will be able to capture data.
Important information you should consider gathering includes:
With the property management industry becoming more and more competitive, you need to test different sales and marketing strategies.
Above we explored four opportunities to generate leads to grow a successful property management business. The one thing each of these opportunities has in common is cost.
These tips will cost you no money, just your time.