5 Great Customer Experience Articles You Need to Read
Want to Provide a Great Customer Experience? Read These 5 Articles First.
If you are passionate about great customer experience (cx) or just starting your journey to understand the role cx plays in your business, these articles are for you.
The world is evolving at an amazing rate. No matter if you are selling a product or a service; understanding the needs of your client and exceeding their expectations is more important than ever.
Below are 5 great articles that paint a clear picture of how important a great customer experience is and how to improve customer experience for your organization.
Who Owns Customer Experience?
Denise Lee Yohn, a contributor at Forbes, discusses interaction with Tiffani Bova, Salesforce’s Global, Customer Growth and Innovation Evangelist. Tiffani provides insight regarding the direction CX is moving.
“It matters less who owns CX and more who executes on it” – @Tiffani_Bova via @deniseleeyohn #CX Tweet this
Typically, marketers are thought to be the owners of the customer experience. Read this article for Tiffani’s take on who is responsible.
Read the full article:Who Owns Customer Experience?
Why is the Customer Experience Model so Important?
In contrast to Denise Lee Yohn’s article, Alberto Garduño looks at the importance of a great customer experience from a different angle – through the eyes of the marketer. But, there are similarities as well.
Read the full article:Why is the Customer Experience Model so Important?
50 Important Customer Experience Stats for Business Leaders
What is customer experience and why is it important? And what do business leaders exactly need to know about customer experience? On a quest to answer these questions, Vala Afshar spoke with Gartner Analyst Esteban Kolsky is the founder and principal of thinkJar, a Customer Strategy consulting and think tank organization. An annual survey by Esteban reveals key customer experience statistics that business leaders should not avoid.
The 50 stats in this article are intended to build awareness and commitment to improving the overall customer experience.
Read the full article:50 Important Customer Experience Stats for Business Leaders
The Value of Customer Experience, Quantified
Peter Kriss set out to explore how you can calculate the impact good versus poor customer experience. By analyzing two global, $1B businesses, they went beyond calculating but discovered the massive effect customer experience has on our businesses.
“Customer experience is a major driver of future revenue.” @peterkriss Tweet this
If you are interested in seeing the numbers that support the value of a positive customer experience – this article is for you.
Read the Full Article:The Value of Customer Experience, Quantified
The CEO Guide to Customer Experience
With a simple 3-step approach, this articles gives a road map for creating a customer experience strategy that leads to positive business outcomes.
“But it takes patience and guts to train an organization to see the world through the customer’s eyes and to redesign functions to create value in a customer-centric way.” – @McKinsey
Enjoy videos, infographics, and key insights that make the case for moving away from touchpoints to journeys.
Read the full article:The CEO Guide to Customer Experience
Any recommendations?
Do you know of any articles that I should add to this list? My goal is to make a comprehensive list of meaningful customer experience articles. Leave a comment or connect with us on Twitter, @unicomcorp.
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