5 Great Customer Experience Articles You Need to Read

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Want to Provide a Great Customer Experience? Read These 5 Articles First.

If you are passionate about great customer experience (cx) or just starting your journey to understand the role cx plays in your business, these articles are for you.

The world is evolving at an amazing rate. No matter if you are selling a product or a service; understanding the needs of your client and exceeding their expectations is more important than ever.

Below are 5 great articles that paint a clear picture of how important a great customer experience is and how to improve customer experience for your organization.


Who Owns CX

Who Owns Customer Experience?

Denise Lee Yohn, a contributor at Forbes, discusses interaction with Tiffani Bova, Salesforce’s Global, Customer Growth and Innovation Evangelist. Tiffani provides insight regarding the direction CX is moving.

“It matters less who owns CX and more who executes on it” – @Tiffani_Bova via @deniseleeyohn #CX Tweet this

Typically, marketers are thought to be the owners of the customer experience. Read this article for Tiffani’s take on who is responsible.

Read the full article:Who Owns Customer Experience?


Customer Experience Model

Why is the Customer Experience Model so Important?

In contrast to Denise Lee Yohn’s article, Alberto Garduño looks at the importance of a great customer experience from a different angle – through the eyes of the marketer. But, there are similarities as well.

“Customer experience, effective communication and most importantly; complete satisfaction.” – @albertogardunoc #customerexperience Tweet this

Read the full article:Why is the Customer Experience Model so Important?


CX Stats for Business

50 Important Customer Experience Stats for Business Leaders

What is customer experience and why is it important? And what do business leaders exactly need to know about customer experience? On a quest to answer these questions, Vala Afshar spoke with Gartner Analyst Esteban Kolsky is the founder and principal of thinkJar, a Customer Strategy consulting and think tank organization. An annual survey by Esteban reveals key customer experience statistics that business leaders should not avoid.

“Research shows that 55% of consumers are willing to pay more for a guaranteed good experience..” – @ekolsky Tweet this

The 50 stats in this article are intended to build awareness and commitment to improving the overall customer experience.

Read the full article:50 Important Customer Experience Stats for Business Leaders

Value of CX

The Value of Customer Experience, Quantified

Peter Kriss set out to explore how you can calculate the impact good versus poor customer experience. By analyzing two global, $1B businesses, they went beyond calculating but discovered the massive effect customer experience has on our businesses.

“Customer experience is a major driver of future revenue.” @peterkriss Tweet this

If you are interested in seeing the numbers that support the value of a positive customer experience – this article is for you.

Read the Full Article:The Value of Customer Experience, Quantified


CEO Guide to CX

The CEO Guide to Customer Experience

With a simple 3-step approach, this articles gives a road map for creating a customer experience strategy that leads to positive business outcomes.

Tweet: “Takes patience and guts to train an organization to see the world through the customer’s eyes.” – @McKinsey Tweet this

“But it takes patience and guts to train an organization to see the world through the customer’s eyes and to redesign functions to create value in a customer-centric way.” – @McKinsey

Enjoy videos, infographics, and key insights that make the case for moving away from touchpoints to journeys.

Read the full article:The CEO Guide to Customer Experience

Any recommendations?

Do you know of any articles that I should add to this list? My goal is to make a comprehensive list of meaningful customer experience articles. Leave a comment or connect with us on Twitter, @unicomcorp.

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